The KLM’s Flight Upgrader is the new marketing campaign from KLM Royal Dutch Airlines, a subsidiary of Air France-KLM group. The campaign is to present a cardboard virtual reality (VR) headset for the budget passengers in low-cost flights to experience full-service flights. Inevitably, the airline business is very competitive. Many market participants compete on price,…
Beacons allow businesses to communicate a targeted message to their audience at the right place and the right time.
In the digital age, marketing strategy combined with the technology disruption contributes to the significant enhancement of the brand’s appeal. Mobile technology and associated location-based technologies such as Radio Frequency Identification(RFID), Global Positioning (GPS), Near Field Communication (NFC) and Beacons provide a positive impact on both individuals and businesses in the various industry. One of…
Augmented Reality (AR) will be an integral component in the survival of traditional media operators in Thailand in the 21st century.
The Downward trend in turnover of traditional printing businesses The traditional printing business is facing a global slowdown due to the impact of the internet and the public’s vast accessibility to free online media. Technology has changed the way people access news and consumes media and this in turn has spearheaded the sharp fall in…
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